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The Morning Brief

The Morning Brief is the heart of Cosma — one screen that tells you what changed across every ad platform, what it means, and what you might do about it. The goal: read the room in five minutes, before your client emails you.

Cosma Intelligence / Morning Brief screen
Intelligence → Morning Brief

Where to find it

Open Intelligence from the left sidebar. The number badge on Intelligence shows how many flags are currently open for the active client. Switch clients from the client switcher at the top to see each one's brief.

What's on the brief

The summary line

At the top you get the day's headline: how many flags opened, how many moves are recommended for your review, and how much spend is in flight across channels. This is the “read the room” line.

Flags

A flag is a named diagnosis written in plain English — something a senior strategist would point out if they had time. Cosma ships 25+ flags across platforms. Each flag carries:

  • A short name and the campaign / ad set / keyword it applies to.
  • The data behind it (the metric and how much it moved).
  • A recommendation and a deep link that drops you straight onto the right campaign in the ad platform.
Flags grouped by platform with recommendation and action buttons
Flags grouped by platform, each with a recommended move

Severities

Flags are ranked so you can triage at a glance:

  • Critical — needs attention today (e.g. a lost-rank spike or a broken conversion event).
  • Warning — worth a look this week (e.g. creative fatigue approaching).
  • Watch / informational — context, not an emergency.

The Critical count also appears in the top bar so you always know if something urgent is open.

How to work the brief

1
Skim the summary. One line tells you whether today is quiet or busy.
2
Open the critical flags first. Read the diagnosis and the data behind it.
3
Click through to the platform. Cosma deep-links you to the exact campaign, ad set, or keyword. You make the change in the tool you already trust.
4
Move on. Cosma logs the recommendation and the link so there's an auditable trail for your weekly client report.
Cosma advises, you decide. Cosma never changes a budget, bid, or creative on its own — it has read-only access to your ad accounts. Every action is taken by you, in the platform.

Next: set up Alerts & digests so the brief's highlights also reach your inbox and Slack.